Welcome To

The OBM Office

Certified Online Business Management

Launch without the tech and team stress.


To 6 Figures and beyond...

I’m LaToya Russell, a Certified Online Business Manager. Six and Seven figure entrepreneurs rely on me to manage their operations and automate processes that transform their online businesses into internet money machines!

At this point, you’re tired managing everything and feeling like you always have to be on hand for business to proceed (and revenue to roll in). You wish the day-to-day operations could be handled… without you having to swoop in, saving the day—everyday.

When you have a dedicated team that truly believes in your vision and mission it will set you on the right track. The fast track!

With an awesome team and magical systems, you can manage without stress, give life to tiring projects. The trick is to automate the heck out of everything—while keeping your special touch.

With my help, you’ll find the room to focus on the areas of your business that really need you. And don’t forget… LOTS of opportunities for you to take some much needed and deserved time off!

I can help you get there.

Your next level starts here!

Click the button below to apply to work with me.


Webinar Set Up

Webinar Set Up

Jump start your webinar with tech and strategy support from beginning to end. Focus on everything you need to deliver great content on webinar day and we’ll do the rest. Just get ready and show up!


Coaching program, course or product? We got you covered! Remember, my aim is to keep your head buried creating and tweaking content. My team and I will manage your launch so you can be the visionary.
Lead Generation

Lead Generation

There’s no point having a webinar or launch without leads, right? We’ll get your content in front of the audience that converts the most in your niche. Metrics and monitoring through the entire process.


I fully endorse LaToya Russell who is helping me scale from $100k to a million. Since I hired her, the business had tripled in revenue and I had my first $100k month!
I’m really lucky to have LaToya on my team. She has always been reliable and I have full trust in her. Her management skills are to die for, she’s never missed a deadline.
LaToya’s great! She’s very professional, prompt, and very organized. It was great to be able to have her onboard so I could focus on what I was really good at.


Frustrated team management, messy systems, and late projects don’t have to be a thing. Grab this Standard Operating Procedure (SOP) template to start building your systems to get everything streamlined.

Grab The Automation Guide That Has The Basics You Need To Start Automating Now!