Content marketing is more than a business buzz word or something you put into place when you’re launching a new service or course. It is a crucial part of building your authority in your industry, communicating with your audience, and building trust with your potential clients and customers while setting yourself apart from others in your field.
From small businesses to major corporations, you are likely to find most companies implementing the strategies because they understand the benefits of content marketing. Keep reading to learn more about content marketing and how it can help your business.
What is Content Marketing?
Content marketing is a form of marketing that involves providing value to your audience through various types of content. While the ultimate goal is to bring new leads and customers to your business, it’s done from the perspective of providing value instead of going straight for the sale, as is done with copywriting and other direct advertising. According to Content Marketing Institute, content marketing gets three times more leads than paid advertising.
There is a place for both direct advertising and content marketing in any business. Still, content marketing provides a solid foundation for your business, so you have an easier time enrolling clients in your services and courses.
Examples of Content Marketing
There are many ways to incorporate content marketing within your business. There’s no set rule or formula regarding the best type of content marketing to use. What works best for your business will ultimately be based on your content marketing strategy.
- Blog posts
- Lead magnets
- Slideshare presentations
- Social media posts
- Slide decks
Each type of content can serve a different purpose in your business based on your ultimate content marketing goal. Whichever you choose, you’re sure to experience the many benefits of content marketing. Here are 5 of the top ways content marketing can help your business.
Benefits of Content Marketing
When you implement content marketing into your business, you’re bound to experience many benefits. Here are some of the top advantages of content marketing and what you can expect to see in your business when you have a strong content marketing strategy in place.
Improve Search Engine Optimization
One benefit of content marketing is that it can improve your search engine optimization, also known as SEO. Search engine optimization helps others to discover your business organically through Google, Youtube, or other search engines. The links that come up and don’t have ”ad” beside them are organic search results.
People are more likely to trust the content that appears organically instead of what comes from some form of paid advertising. According to a MarTech study, 70-80% of search engine users are only focused on organic results, and according to the News Media Campaign, organic SEO is about 5.66 times better than paid search ads.
So, when you use content marketing to boost your SEO, you get more eyes on your business without paying for the clicks, and when they land on your content, they’re more likely to trust you.
Cost-Effective Lead Generation
Content marketing also supports your ability to gather leads cost-effectively. Many marketing efforts require a financial contribution, such as paid advertising through Facebook or Google. While these can be effective, they can also be expensive.
Content marketing, on the other hand, is a form of marketing that continues to work long after you hit the publish button. Unlike paid marketing, which stops once you stop paying for it, content marketing can essentially live on forever and continue bringing leads to your business.
Establish Industry Expertise
Content marketing is a great way for you to establish your industry expertise. Since the focus is more on providing value to your audience than making a sale, the content will involve providing information that helps your audience learn something or achieve a transformation that’s helpful whether they choose to eventually work with you or not.
When you consistently produce content that provides value, you begin to be seen as an expert in your industry. Those who come across your business are more likely to trust you and therefore feel comfortable following you on social media, joining your email list, and enrolling in your services or courses.
Build Trust With Your Audience
Similar to establishing your industry expertise, content marketing can help you to build trust with your audience. Many people are concerned about whether a business is just there to sell to them or whether they know what they’re talking about and can help them achieve their desired outcome.
Without having trust with your audience, it can be challenging to build a connection with them. The statement that people buy from those they know, like trust, is accurate. Most of your ideal clients aren’t ready to purchase from you as soon as they discover you. Content marketing can allow them to review the collection of content you have available and make the decision to move forward in working with you when they’re ready.
Set Yourself Apart in Your Industry
Content marketing is also a great way to set yourself apart in your industry. Today most industries are saturated, and there’s a lot of competition for your ideal client to choose from. You want to make it easy for them to see you as a leader in your industry. Establishing yourself as an industry expert and building trust with your audience by consistently providing value is a great way to stand apart from others in your field.
Supports Your Other Marketing Strategy
Finally, content marketing supports your other marketing strategies. Persuasive sales pages, Facebook ads, and other forms of digital marketing are great for marketing. However, if you haven’t taken the time to build trust with your audience, provide value, and establish credibility in your industry, your conversion rates will be lower.
Content marketing provides the foundation that you want to be successful, so your other marketing efforts lead to better results overall.
What’s Your Strategy to Experience The Benefits of Content Marketing?
As with everything in business, you want to have a strategy in place so you can experience the benefits of content marketing. Knowing the best topics, type of content to create, the platform to use, and how to present it to your audience are all part of whether your content will relate to your audience in the desired way.
As an online business manager, I support with lead generation so you can both create the best content and get it in front of the right audience. Schedule a free consultation so we can discuss your content marketing strategy and how to use content to help you achieve your business goals.