If one of your business goals includes building your email list, connecting with your audience, or selling your service or course, hosting a webinar is a great way to make it happen. These are just some of the results online business owners achieve when hosting webinars, and you’ll find that those of all sizes, from solopreneur companies to multi-million dollar corporations, use this marketing tool to achieve their goals.
With the right information and webinar strategy in place, you’ll be able to achieve amazing results without the stress, overwhelm, and confusion that sometimes comes along with the thought of hosting one.
What is a Webinar?
A webinar is essentially an online interactive training. It consists of a presenter who shares information about a particular topic for about an hour. Sometimes, you’ll bring on a moderator to manage the comments left by webinar attendees. Your moderator could be a team member, such as a virtual assistant.
Webinars typically incorporate a presenter speaking via video and/or using a slide presentation to provide a visual for the audience.
You can choose to host a live webinar, which allows for more audience interaction or to host a pre-recorded webinar with no audience.
4 Primary Benefits of Webinars
As mentioned previously, your business can use a webinar to achieve many goals. Here are some of the most common reasons you might want to host one.
Build an Email List
To sign up for your webinar, attendees will have to provide their email address. This allows you to build an email list of qualified leads. If your webinar is about how to start an online business, you’ll know that those who register are likely new to business.
If your webinar is about how to scale your business, then you’ll know attendees are already in business and are looking to grow.
When you have qualified leads and knowledge about their pain points, it’ll be easier for you to connect with them and convert them into clients or customers via email marketing.
Establish Your Expertise
When you hold a webinar, you automatically position yourself as an expert on the topic. That’s why a webinar is a great way to establish or continue building your expertise in your industry.
Have Valuable Content
Webinars are often hosted live, but if you record your live webinar, you can use it as content to repurpose, sell, or share with your audience down the road.
Here are some ideas of how to use a recorded webinar:
- Make it the lead magnet for your evergreen sales funnel
- Transcribe it and turn it into a mini ebook that you sell or offer as a free lead magnet
- Sell the webinar
- Offer it as a bonus with your service or course
- Take quotes from the webinar and add turn them into social media posts
- Take parts of the video and use them for social media posts
Make a Sale
Finally, many businesses use a webinar to make a sale. After the presentation, there’s usually a pitch to enroll in service or purchase a course.
Since you spend 30-45 minutes giving valuable information as an industry expert, it’s often easier to make a sale right after a webinar if it’s related to the topic.
Also, you can set up an email sequence to try to convert attendees in the days after the presentation.
Tips For Having a Successful Webinar
With all of the benefits of webinars, you want to make sure that yours is successful. There are specific strategies that have been proven to help you achieve your desired results when hosting a webinar.
Here are some recommendations.
- Topic: Stick to one clear topic, so attendees know exactly what they’ll be learning, and you can focus on offering a solution to one problem. Also, choose a topic based on a pain point you know needs to be addressed amongst your audience.
- Assistant: While this isn’t required, having an assistant available to offer audience support or help with tech issues can make your webinar run much smoother.
- Content: Having valuable webinar content is crucial. It should follow the 80/20 rule of 80% value and 20% pitching. You want to skip the fluff and give your audience something that will help them achieve a minor win.
- Time: Be mindful of your timing. You generally don’t want your webinar to last over an hour. A 45-minute presentation and 15 minutes of Q&A is a popular format.
- Schedule: Pick a day that you think most people in your audience would be available to attend. Tuesdays and Thursdays are the most popular option. Also, 11 AM and 10 AM tend to be the most common webinar times, but consider your audience because evening webinars at 7 PM or 8 PM also work well.
- Promote: If you want your webinar to have a good turnout, you want to promote it regularly leading up to the day. Use various outlets such as your email list, social media, paid ads, and sharing the information with your professional network.
- Practice: Be sure to run through your webinar with anyone involved if this is your first time hosting it. You want your presentation to be smooth and your pitch to be compelling. Make sure your audio and video work and that you know how to use all of the technology associated with the webinar software.
- Follow Up: If you’re making a pitch, some people interested in your service or course won’t buy on the spot. With this in mind, follow up with your attendees with an email sequence to continue the conversation.
Use The Benefits of Webinars to Achieve Your Business Goals
Whether you want to connect with your audience, build your email list, establish your authority, or launch a new service or course, webinars are a great way to get the job done.
Feeling overwhelmed by the process of hosting a webinar or underwhelmed by your experience preparing for one? Bringing in support can assist you in getting the results you want.
As an Online Business Manager, I support my clients in preparing for webinars with tech and strategy from idea to execution including the management needed to have a successful one.
If you’re considering using a webinar in your online business, let’s connect so you can focus on delivering great content and I can handle the rest.