Launch Strategy 101: Evergreen vs. Open-Close Offers

Online business owner planning her launch strategy using post it notes

When launching a service or course, there are different ways you can approach your launch strategy. You can choose to run an open-close launch with an offer that’s only available for a limited time throughout the year or an evergreen launch with an offer available for purchase year-round. There are advantages and disadvantages to each […]

Benefits of Webinars and How to Host a Good One

Female entrepreneur sitting at her computer hosting a webinar as she experiencing the benefits of a webinar

If one of your business goals includes building your email list, connecting with your audience, or selling your service or course, hosting a webinar is a great way to make it happen. These are just some of the results online business owners achieve when hosting webinars, and you’ll find that those of all sizes, from […]